Q&A #7: Building a newsletter; 4 assets to protect purchasing power; two Uranium stocks
Questions (Q) & Conversation (C) With the Master Grizzly
This is a compendium of my latest conversations & dialogue with colleagues, friends, and email subscribers. NOTE: I tend to receive more email replies than per-post public comments (like 5x more). I still encourage the latter, however. ;)
Q:Â Your âbearâ brand fits you. I always associate you with a strong voice. Ever since I started following your first newsletter, I think starting around 2005. From a business perspective, how do you define this one, though?
- From subscriber, Bryan D.
A: A big fist bump for the accolades, Bryan. I imagine the ânewsletterâ youâre referring to from way, way back (circa 2005) is, broadly, the consistent emails I sent out to my Manifest Life list for a 5-year period, between 2005 and 2010.
The thing to keep in mind, however, is that emails â even when formatted in an identifiable way or sent routinely â are not necessarily what define a newsletter. Even though there was a âManifest Lifeâ logo on those emails, it was still written by, and sent from, me⌠personally.
What Iâve found, as a general rule of thumb, when it comes to personal vs business branding for content creators, is this:
If most of what Iâm going to publish is coming from me, my brain, then itâs best to build that content and intellectual property under my own personal brand.
Sidenote: The âbearâ moniker is, yes, my personal brand. When adding in the âbulletinsâ part of it, some people tie it into a newsletter business.
On the other hand, if there are multiple editors spitting out analysis, news and opinions, especially on a niche topic and especially in a format that is structured with a known periodicity, then it makes sense to publish under a business brand.
Two such legit newsletter brands that fall under the latter, and instantly come to mind for me, are:
Paradigm Pressroomâs 5 Bullets
Simply reviewing each of those newsletterâs archives, say in comparison to my own, will help you see why I really just âaint dat comfortableâ calling Bearâs Bulletins (BB) a newsletter. And yes, what you see in single quotes was written intentionally, to prove just how colloquial and informal Iâm willing to go⌠to keep BB as unsaleable as can be.
BB isnât formal. Itâs not really ideal, quite frankly, for anyone but raving fans of, err, well, me. Meaning, these bulletins are interconnected topics (as I see them) tied to the three core areas we all stay awake thinking about, from time to time: SELF, HEALTH, WEALTH.
When they are housed and curated nicely, like they are here on the Desktop browser version of bearsbulletins.com, some might say âWell, shit fur, Mr. Goss, thatâs a fine-looking newsletter to me!â
Maybe.
But, for now, Iâll just stick with âblogâ â my personal space here to keep my focus organized. ;)
Weekend Whats: If I could classify anything I do, as a newsletter in its purest sense, it would have to be by Weekend Whats roundsups.
Resources: If anyone here truly wants to know what it will take to come up with, create, and successfully publish, a thriving newsletter over time, then you should stay glued to the teachings in these two links: Link #1 | Link #2. Those links, by themselves, will get you off to a flying start.
Q: I was sneaking around on your not-that-active YouTube channel, and I noticed your /documentaries playlist. Lots of stuff there youâve saved. Cool list. My favorite was âHow The U.S. Ruined Bread!â LOL. Anyway, whatâs some other documentaries you like?
This observation / question was sent in by a non-subscriber; a guy named Vincent S. who happened upon my main website, barrygoss.com
A:Â Hey, hey, Vincent. Yes, my YouTube channel is a ghost-town. :) That may change in the future. For now, I mostly just use it to curate videos I find fascinating.
In regard to the VIDS: Documentaries playlist, I do add to that approximately once-a-month. Thereâs some good education there, for sure.
Have you checked out the âWhy I Hate Bill Gatesâ video? Itâs curated in my playlist, too. The over 10K+ comments there, alone, are worth the time. ;)
On a more inspiring note, and not on YouTube, is the documentary on Netflix (2017) titled Jim & Andy: The Great Beyond. If you're a Jim Carrey fan, as I am, then you'll absolutely be amazed at this behind-the-scenes footage of the 1999 movie Man on the Moon.Â
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Now, letâs dive into two more questions (reserved and viewable below for my cherished Pro subscribers):
4 assets that will grow and protect your purchasing power.
The growth of Uranium stocks.