The Greatest Story Ever Told

How narratives shape the economy, and why our ability to tell stories is changing.

by @morganhousel

Capitalism's success is built on a belief – a story – that, given the right incentives, people can work together to solve problems. It’s worked magnificently. It’s the greatest story ever told.

But to wrap our heads around its potential, we have to dig into how stories are told, why we believe them, and how our ability to tell stories has changed in the last decade, as social media has turned everyone into a storyteller.

This report, in only 22 pages, will argue that:

• Stories can be more powerful than tangible things.

• Stories are often wildly disconnected from our productive capacity.

• We confidently convince ourselves of absurd stories.

• We’re in a new era of storytelling, which changes how all of us need to think about investing.

You can download it here, or click on the image below.